(this introduction uses the cartoon animals from a family-friendly leaflet I was commissioned to write!)
"Earthwords produces stuff", said Shawn the Prawn.
"Innovative interpretation", said Wimpy the Shrimp. "And lots more: guidebooks, strategies, dictionaries, educational material, editing, lectures, seminars, walks for kids, hands-on events and geodiversity audits."
"Coo", said Faye Cops the Trilobite, in a broad Devonian accent. "Can I have a hands-on, Shawn?", she whispered, as she blushed red.
Shawn ignored this - Faye Cops could wait. He had outgrown his rock-pool and was a prawn about town now. "People can read a story about us on the beach, Faye."
"Oh, Shawn", Faye Cops blushed deeper red. "It's been such a long time", she sighed.
The pregnant atmosphere passed Wimpy by. "We can go and watch a slideshow", he said brightly.
If you only wish to see examples of the range of writing I do, and who has commissioned me, please go straight to the portfolio. I (John Macadam) only have ideas, research, write and take some of the photographs: others design, paint, do the cartoons, translate, sometimes edit, and also take the rest of the photographs. Despite the happy beach scene above, very little of the work I do involves cartoon characters discussing geology! But whatever the output and whatever the media I hope it is all good quality, probably distinctive, and also good value. And if the output is interpretation (guides, trails, panels, etc) for the general public it is tested by the general public - in draft, long before production! And each new draft gets tested too. It is, of course, run past other geologists to ensure that my 'dumbing down' has still left a text with scientific integrity.
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Cartoon by Mike Langman, lifted from the Saltern Cove leaflet, written by John Macadam and designed by Aawen Design Studio for Torbay Coast & Countryside Trust. The 'story' and 'such a long time' come from the leaflet. Shawn the Prawn was invented by Meirel Whaites, Faye Cops the Trilobite and Wimpy the Shrimp by John Macadam.
© All text and software code on this website is copyright property of John Macadam. The copyright of images is owned by John Macadam, other individuals and organisations. Text and images may be used for the personal education of visitors, but may not be placed in the public domain. Any commercial reproduction, redistribution, publication by electronic means or otherwise is prohibited unless pursuant to a written license agreement from the copyright owners. In the first instance contact John Macadam by email or by phone +44 (0)1208 72578 or mobile 078 999 45 870, or by post at Little Kirland House, Bodmin, Cornwall, PL30 5BJ, UK.
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